Admissions CRM, from inquiry to enrollment.

Most customers replace their existing admissions CRM (or admissions-shaped use of a generic CRM like HubSpot or Salesforce) with BrightStep. We integrate with your registrar / SIS — including EasyClass natively — so once a candidate is enrolled, their record flows downstream automatically.

Yes. A public REST API with scoped API keys lets you create and retrieve contacts from your website forms, chatbot or existing systems. Keys are managed in organisation settings and the interactive documentation is published from the platform.

Yes — it is in production and improving every week. BrightStep Intelligence is an AI agent that nurtures leads on WhatsApp, scores them, creates tasks and reminders for your team, and adds notes to each contact, grounded in the knowledge bases your institution writes. It is an add-on on Core and Max — not on Starter, which has no communication channels — at 1,999 MAD/month with 2,000 credits included; the one-time setup is waived on Max. See the pricing page.

Automations let your team write rules the CRM applies on its own: when something happens (a contact is created, a fee is paid, an interview is booked) or when something doesn't (no reply for five days, a fee unpaid for three). A rule picks a record type, an event, conditions and actions — send a WhatsApp template with email fallback, notify a colleague, create a task, tag, assign, wait and re-check. Six brakes are always on: opt-outs are honoured per channel, at most two automated messages per contact per 72 hours, nothing between 20:00 and 09:00 in your timezone, one nudge per quiet spell, imports never trigger messages, and every new rule runs in shadow mode before an admin switches it live. They are in development now; pricing is already published — 499 MAD/month on Core, included in Max, no per-run charge.

WhatsApp is the default channel because it has 85–95% read rates in our customers' markets. Voice calling is built in today. SMS and two-way email conversations are coming next, so that every candidate can be reached on WhatsApp, SMS or email from the same thread.

BrightStep is hosted in the European Union (OVHcloud, France). All candidate data, files, recordings, and analytics stay in the EU — same residency for backups. We are GDPR-aligned and aligned with Morocco's Law 09-08 (CNDP); our CNDP declarations are being filed. We sign DPAs and provide a full sub-processor list.

Yes — every program can have its own pipeline stages, application form, document requirements, scoring rubric, and reviewer assignments. The setup is no-code; your admissions team owns the configuration without an engineer.

Both. BrightStep has no degree-programme assumptions: each entry point — Early Years, Primary, Year 7, Sixth Form or a Master's intake — is a workflow template with its own form, documents, assessments, interviewers, offer and fee. Parents are the contact, the child is the applicant, and WhatsApp reaches families the same way. Your school MIS (SchoolBase, iSAMS, Engage…) stays the pupil record; BrightStep hands the enrolled pupil over on enrolment day by CSV or REST API.

Three flat plans, billed annually: Starter 499, Core 999 and Max 2,999 MAD per month. Contacts are unlimited on every plan and seats are included (2 on Starter and Core, 5 on Max); an extra staff seat is 199 MAD/month. Core includes the communications suite (WhatsApp Business, voice calling, branded email). Campaigns, video interviews and online payment collection are add-ons on Starter and Core, and included in Max; Automations (coming soon) is an add-on on Core, included in Max. Nothing is reserved for Max. Full list prices are on our pricing page.

BrightStep is one of three products in the GEERD suite. When a candidate is marked enrolled in BrightStep, their record flows into EasyClass (class roster, student ID, timetable). When they graduate from EasyClass, their record flows into AlmaHub (alumni profile, pre-filled). You can buy any single product or the full suite.