02·Higher-ed transformation

Higher-ed software for institutions in Morocco.

Admissions, academics, and the alumni network — three platforms built for universities and private schools across Morocco and Francophone Africa.

15
Institutions across MENA & EU
10,000+
Learners on GEERD products
99.8%
Annual uptime SLA
Trusted by 15+ institutions
8+ yrs
building education technology
15
institutions across MENA & EU
10k+
learners on GEERD products
3
countries — MA · FR · SN
99.8%
annual uptime SLA average
Built for adoption, not deployment

We don't sell software.
We transform how institutions operate.

Purpose-built platforms paired with hands-on consulting and selective custom development. Teams that own the work, not vendors that hold the keys. Eight years of compounding, audited, and adopted — across admissions, academic life, and the alumni network.

See the GEERD way
Manifesto · 02

In under three months, our admissions team went from chasing spreadsheets to running an audited pipeline from prospect to enrollment.

H
Hamza El KouhenCDO, HEC Rabat
From principle to product
The platform · 03

One transformation,
three steps.

Institutions transform in a sequence. First admissions — turn the flow of applicants into a structured pipeline. Then academic life — give every team the tools to run the year. Then alumni — keep what you built compounding for a decade. Each step stands alone. Together, they share one record per person.

01/ 03
BrightStep
Step oneBrightStep

Turn applicants into enrolled students.

A purpose-built admissions CRM that lets your team track every application, contact every candidate, and close every cohort — without leaving the platform. WhatsApp, email, video, payments — all in one.

  • PipelineVisual stages with custom criteria per program
  • OutreachWhatsApp Business · 85–95% read rate · email · SMS
  • InterviewsNative video interviews · AI transcript & scoring soon
  • PaymentsCard payments via Payzone (Morocco) or bank transfer
Discover BrightStep vs HubSpot · 4× cheaper
Fall 2026 — MSc Engineeringbrightstep / pipeline
Application42
M
Maya Cherif
3d ago
Docs 92%
Y
Yassine El A.
5d ago
Review18
N
Nada Bensalem
Score 84
Eval done
Interview11
S
Soufiane H.
Jun 12 · 14:00
Confirmed
Offer6
K
Karim B.
Accepted
Enrolled
Live interview12:04
SH
RT
"Walk us through your capstone project…"
AI transcript · coming soon
VoIP — on call03:42
Y
Yassine El A.
+212 6 12 ·· · IVR routed
Payment receivedjust now
MAD12,500
VISA···· 4242
Karim B. · deposit · via Payzone
Self-applicationstep 4 / 7
Upload transcriptBrowse
Maya · in progress · 2m ago
02/ 03
EasyClass
Step twoEasyClass

Run your academic year, end to end.

The operational backbone for academic administrators. Schedules, attendance, grades, transcripts, tuition, and virtual classrooms — all in one platform, run by your team without a vendor in the loop.

  • SchedulingConflict-free timetabling across programs
  • AttendanceLive capture, faculty signoff, audit log
  • GradingGPA, transcripts, registrar workflows
  • FinanceTuition billing, instalments, collections
Discover EasyClass vs Canvas · all-in-one
Week 14 · Spring42 classes
Mon
Tue
Wed
Thu
Fri
08h
10h
12h
14h
16h
Tuition · Sem 4on track
76%
€1.42M of €1.87M collected · 14d remaining
Attendance · today
M
M. Bensaid
9:00 · L201
L
L. Ouali
9:00 · L201
S
S. Hadji
9:00 · L201
Transcripts · '2691%
312 / 342
Issued automatically on registrar sign-off
03/ 03
AlmaHub
Step threeAlmaHub

Keep your graduates connected.

Find your graduates, connect them through mentoring, circulate opportunities, and follow their destinations on a live map. Mobile-first for alumni, web-native for staff — standalone or integrated with the suite.

  • DirectorySearchable by class, program, geography, employer
  • MentoringFlash sessions, recurring programs, auto-match
  • JobsPosted by alumni, visible to alumni — closed loop
  • GeographyLive world map at cohort granularity
Coming soonstandalone or suite
Where the class of '17 went3,284 alumni · 47 countries
Live
This week · recent activity
I
Imane Tazi
Joined directory · Paris · McKinsey
2h
K
Karim Benali
Mentored 2 candidates · referred 1
5h
'17
Class of '17 reunion
86 RSVPs · Rabat · Jun 14
1d
How the suite works · 04

One person.
One record. Across products.

A student doesn't stop being a student when they graduate. A candidate doesn't appear from nowhere. GEERD products share identity — so what happens in admissions is visible in academic life, and what happens at graduation flows directly into the alumni network.

Maya Cherif — applied · MSc Engineering09:14
Maya Cherif — interview scheduled, then enrolled+ 6w
Maya Cherif — class of '28, MSc Eng · roster auto-built+ 2w
Maya Cherif — graduated · transcript issued+ 3y
Maya Cherif — alumni profile created, pre-filledsame day
Maya — referred 2 candidates · tracked back in BrightStep+ 2y

From prospect to graduate to alumna — same identity, same timeline, same team.

Nothing required. Everything available. Buy one product or all three — they recognize each other on day one, with role-aware access and audit logs that survive the decade.

Graduation → alumni profileEasyClass → AlmaHub
Referral → enrollmentAlmaHub → BrightStep
Alumni center for current studentsAlmaHub → EasyClass
Live outcomes on admissions pageAlmaHub → BrightStep
Proof of impact · 05

Real impact at real institutions.

We partner with institutions to deliver measurable operational improvements — not just digital projects. Here's what that looks like at HEC Rabat.

HEC Rabat campus
Private business school · Morocco

EasyClass is now at the heart of our daily operations. It has relieved our teams and given us a clear vision of our activity. This foundation lets us confidently approach the structuring of large-scale admissions.

When an ambitious school relies on a digital partner to structure its growth.

A full digital transformation cycle — from fragmented tools to a unified, scalable ecosystem covering admissions, academic operations, and strategic growth.

1000+
students managed on EasyClass (304 PGE + 644 Exec Ed)
−70%
drop in daily solicitations to top management
×4
Exec Ed enrollment growth in 3 years (100 → 400)
10/10
support quality rated by HEC teams
Read the full HEC Rabat case
The approach · 06

Most digital projects fail for the same reason.

Solutions get deployed without truly fitting how institutions operate — and without teams ever fully owning them. GEERD was built to close that gap.

Traditional Status quo

Sequence
Tools → Customization → Adoption (maybe)
Starting point
Software selected first
Process fit
Processes forced to adapt to the platform
Teams
Left to "figure it out"
Result
Fragmented systems, limited ownership

The GEERD way Adoption-first

Sequence
Operations → Structure → Platform enablement
Starting point
Start from real operational workflows
Process fit
Clarify what must remain simple and sustainable
Teams
Closely involved and guided through adoption
Result
Clear processes, strong adoption
What partners say · 07

Trusted by presidents and deans.

The GEERD team has an incredible gift for making the complex appear simple without being simplistic. They impeccably understood our organizational needs and brought innovative, high-standards solutions to the table.

H
Hicham El HabtiPresident, Université Mohammed VI Polytechnique

HEC Rabat is grateful to GEERD, a key partner in digitalizing our processes with intelligent, AI-grounded solutions. EasyClass optimized our administrative flow, improved the student experience, and gave us agile data management.

H
Hamza El KouhenDirecteur Général Adjoint, HEC Rabat
The foundation · 08

Built for institutions that can't afford to gamble.

Where the data lives, who can touch it, in what language — the unglamorous decisions that make or break a decade-long partnership.

Read the trust brief
Hosting

Hosted in the European Union

Production, backups, and analytics run on OVHcloud (France). One residency, audited supply chain, no third-country transfers.

OVHcloud · Gravelines · Roubaix
Data protection

GDPR (EU) and CNDP (Morocco) aligned

Data processing agreements, subject-access workflows, and retention controls baked into every product. Annual third-party review.

GDPR · CNDP · DPA on file
Language

Bilingual French and English, day one

UI, emails, transcripts, and student-facing flows in FR/EN. Built for the Francophone reality — Morocco, France, Sub-Saharan Africa.

FR · EN
Reliability

99.8% annual uptime — measured

Multi-region failover, daily encrypted backups, public status page. Eight years operating, zero data-loss incidents.

Status · status.geerd.io
Identity

SSO, RBAC, full audit trail

SAML and OIDC out of the box. Role-aware access across the three products, every change attributed and timestamped.

SAML · OIDC · SCIM
Time to value

Live in days, not semesters

No consultants, no custom-object gymnastics. First admissions campaign in an afternoon, full year-end in a week.

Onboarding · 5–10 days
Let's talk · 10

Ready to build something
your teams will actually adopt?

Tell us about your institution. We'll follow up with a tailored overview — no sales pitch, just an honest conversation about what's possible.

Response within 24 hoursTailored to your contextNo commitment required