When an ambitious school relies on a digital partner to structure its growth
How GEERD supported HEC Rabat through a full digital transformation — from fragmented tools to a unified, scalable ecosystem covering admissions, academic operations, and strategic growth.
×GEERD
An ambitious institution at a turning point
HEC Rabat is a leading private higher education institution in Morocco, known for its strong academic standards and rapid growth trajectory. In a context of accelerating demand, HEC Rabat made the strategic decision to structure its digital transformation with a long-term vision — not simply deploying tools, but building a solid foundation capable of supporting daily operations and unlocking future growth.
The real need was clear: find a trusted, hands-on partner who understood their reality and could grow alongside them — not a distant vendor selling rigid software.
Programme Grande Ecole
The flagship multi-year degree program for students entering higher education.
5 programsExecutive Education
Professional training for working professionals looking to upskill or reskill.
9 programsFour fractures holding back a growing institution
Rigid, non-adaptive systems
Existing tools couldn’t evolve with the school’s growing needs, blocking scalability.
Fragmented tool landscape
Multiple disconnected platforms (Hyperplanning, Zoom, rigid website) creating silos between departments.
An outdated digital presence
The public website undermined institutional credibility and could not keep pace with the school’s ambitions.
Limited operational visibility
No centralized view for leadership — decisions made without real-time data.
Four layers, built from the ground up — each one relieving a fracture
We didn’t just deploy tools. We built a layered digital foundation where each solution compounds on the one below it.
360° Digital Consulting
LiveAudited every tool, rationalized costs, trained every team
Full audit of existing tools and costs, process optimization, team training, custom roles & permissions per department, and continuous hands-on support with a dedicated ticket system and 48h response time.
Website Redesign
LiveCredibility restored, SEO unlocked, content autonomy gained
Complete modernization with scalable technologies, improved SEO, full editorial autonomy for HEC teams, and seamless integration with BrightStep for admissions campaigns and program launches.
EasyClass — Academic Operations Hub
Live-70% management solicitations, 5,000+ daily actions, zero blocking incidents
The central nervous system powering HEC Rabat’s daily operations across PGE and Executive Education: student management, scheduling, attendance, grades, automatic document generation, payment tracking with Payzone, virtual classrooms, and real-time dashboards for leadership.
BrightStep — Admissions & Enrollment
Targeting 42 campaigns and 1,000 students for 2026/2027
End-to-end digital admissions: 100% online applications, evaluation & decision workflows, integrated Payzone & E-cash payments, appointment scheduling, WhatsApp integration, and VoIP calling.
- 01
Digital Foundations
LiveCloud website & scalable infrastructure — the technical bedrock for the entire ecosystem.
- 02
Executive Education Operations
LiveCertificates & diplomas, online attendance, proctored exams, API-integrated courses for all Exec Ed tracks.
- 03
PGE Operations & Accounting
LiveAutomated transcripts, digital student cards, EasyClass + Payzone accounting sync for the Grande Ecole Program.
- 04
100% Digital Admissions
LiveFull candidate journey: application, evaluation, decision, integrated Payzone payment. Zero paper, zero friction.
- 05
Artificial Intelligence
LiveAI-powered chatbot connected to HEC’s knowledge base, available 24/7 for students, candidates, and prospects.
- 06
Alumni Platform
In ProgressGraduate network: alumni directory, mentorship, events, career opportunities, and community engagement.
Measurable results, real operational transformation
Not just digital adoption — a fundamental shift in how HEC Rabat operates, grows, and makes decisions.
From 100 to 800 — without losing control
Before EasyClass, HEC Rabat’s growth was outpacing its ability to manage operations. Scaling further without mastering internal processes would have meant risking quality and institutional credibility.
The real unlock: once operational friction is eliminated, it stays eliminated. This gave leadership the confidence to scale — knowing the digital foundation could absorb growth without breaking.
EasyClass is now at the heart of our daily operations. It has relieved our teams and given us a clear vision of our activity. This foundation allows HEC Rabat to confidently approach the structuring of large-scale admissions.
Ready to structure your institution’s growth?
Tell us about your challenges. We’ll follow up with a tailored overview — no sales pitch, just an honest conversation about what’s possible.