Starter
The CRM entry point
499MAD / month
2 seats included
- Unlimited contacts
- Contact management and segmentation
- Export reports
- Campaigns available as an add-on
GEERD/Pricing
Pricing · 01
From 499 MAD per month.
Our prices are public, complete, and on this page. BrightStep and EasyClass start in the same place: a flat platform fee, and you add only what you actually use.
Billed annuallyExcluding taxesSeats included
How we charge · 02
A platform price, not a per-user price
The fee covers the platform, seats included: 2 to 5 on BrightStep depending on the plan, 10 on EasyClass. Beyond that, an extra seat costs 199 MAD/month on BrightStep and 19 MAD/month on EasyClass — low enough to give the whole team access without rationing accounts.
Modular, not stripped bare
The fundamentals live in the base platform: EasyClass surveys, dashboards and reporting are not paid extras. Modules exist for the things that genuinely cost us to run.
One onboarding, in year one
Deployment is a one-time fee in year 1, from 4,999 MAD. It does not recur. It is the one line that disappears from your invoice the following year.
BrightStep · 03
Admissions CRM, three plans.
Contacts are unlimited on every plan. Admission campaigns are unbundled: start by managing contacts, and open up recruiting when you are ready. Nothing is reserved for Max: every capability can be added to Core à la carte, and Max is the bundle, at a discount.
Core
With the communications suite
999MAD / month
2 seats included
- Everything in Starter
- WhatsApp Business, voice calling, branded email (SMS & two-way email coming soon)
- 3,000 credits/month included
- Campaigns and Automations available as add-ons
Max
All-inclusive, one invoice
2 999MAD / month
5 seats included
- Everything in Core
- Campaigns and candidate portal included
- Video interview and online payment included
- Automations and custom sending domain included (coming soon)
- 3 workflow templates · 6,000 credits/month
Units
- Extra staff seat (any plan)
- 199 MAD/month
- Extra workflow template (Starter, Core)
- 299 MAD/month
- Extra workflow template (Max)
- 249 MAD/month
Add-ons
- Campaigns — admission campaigns and candidate portal (Starter, Core; included in Max)
- 999 MAD/month
- Video Interview — scheduling, recording, transcription (Starter, Core; included in Max)
- 499 MAD/month
- Online Payment Collection — Payzone, receipts, tracking (Starter, Core; included in Max)
- 499 MAD/month + 3,999 MAD setup
- BrightStep Automations — coming soon: triggers, delays, conditions, WhatsApp / SMS / email steps, AI follow-ups. No per-run charge (Core; included in Max)
- 499 MAD/month
- Custom sending domain — coming soon: send and receive email as your institution (Core; included in Max)
- 1,999 MAD one-time
- BrightStep Intelligence — AI agent: lead nurturing, scoring, follow-ups, tasks, notes, custom knowledge bases · 2,000 credits/month · requires Automations or Max
- 1,999 MAD/month + 5,000 MAD setup, waived on Max
Credits — one balance for every channel
- System notifications, 1:1 email conversations, automation runs
- Free
- Branded email invitation (bulk)
- 1 credit
- WhatsApp — marketing template · new conversation · reply within 24 h
- 5 · 3 · 1 credits
- Voice calling — by destination
- 35 to 100 credits/min
- Video interview · transcription · recording storage
- 10/min · 5/min · 2/min/month
- SMS — coming soon, per segment, by destination
- Rates published at launch
- Credit packs — 1,000 to 65,000 credits
- 250 to 7,000 MAD (0.25 → 0.11 MAD/credit)
Onboarding (year 1, required)
- Basic — setup, 2-hour video training, ticket support
- 4,999 MAD one-time
- Premium — one accompanied month, data migration, multi-session training
- 24,999 MAD one-time
EasyClass · 04
Student records and learning, one platform.
One platform fee, then only the modules your institution needs. Surveys, dashboards and reporting are included in the base package.
Platform — 499 MAD/month
- 50 students and 10 staff seats included
- Programs, courses, classes and cohorts
- Transcripts, grades, attendance, scheduling
- Assignments, exams, announcements and communities
- Roles and permissions (RBAC), Google and Microsoft SSO
- Surveys, dashboards and reporting
- 90-day audit logs · 5 GB storage
Capacity
- Extra staff seat
- 19 MAD/month
- 50-student pack
- 399 MAD/month
- 100-student pack
- 799 MAD/month
- 500-student pack
- 3,499 MAD/month
Modules
- Financial module — fees, invoices, payment tracking
- 299 MAD/month (online payment activation: 4,999 MAD)
- Content Builder — block editor for courses and exams
- 299 MAD/month
- Digital certificates — QR verification, LinkedIn sharing
- 299 MAD/month
- Proctoring — up to 100 / 250 / 500 / 1,000 students
- 299 / 499 / 799 / 999 MAD/month
- EasyClass Studio — secure video with embedded quizzes
- 299 / 499 / 799 / 999 MAD/month
- Online classes — 50 to 500 concurrent participants
- 999 to 4,990 MAD/month
- Additional storage — 50 GB to 1 TB
- 99 to 999 MAD/month
- Premium support — dedicated manager, 4h SLA
- 2,999 MAD/month
- API access — coming soon, not yet available
- 499 MAD/month
- AI capabilities — coming soon, not yet available
- Price to be announced
Onboarding (year 1, required)
- Standard — configuration, data import, 3 training sessions
- 4,999 MAD one-time
- Premium — dedicated project manager, unlimited training, 4h SLA
- 19,999 MAD one-time
AlmaHub · 05
One number sets your price: the students you graduated last year.
AlmaHub pricing follows the number of students you graduated last year. It does not depend on how many alumni you have in total. Import thirty years of graduates and the invoice does not move.
Alumni associations are priced per member, and AlmaHub is free up to 300 members: directory, posts, events. Above that, dues collection and paid ticketing open up.
Pricing is quoted by region. Tell us where you are and we will give you a figure.
Estimate · 06
Your assumptions are assumptions. Our prices are real.
Describe your institution: we compute the exact GEERD cost from the prices published above, and set it against the administrative time you believe you can free up.
Your assumptions
Your configuration
Result
Estimated gross value / year93,860 MADfreed-up time + additional enrolments
GEERD cost — year 131,363 MADsubscription + onboarding
GEERD cost — year 2 onward26,364 MADsubscription only
Net gain — year 162,497 MADgross value − year 1 cost
Return on investment — year 1199%net gain ÷ year 1 cost
Paid back in5 monthsmonths before value covers year 1
The left column is yours: nobody but you knows how many hours your teams spend on administration, or how many additional enrolments your institution can realistically win. We are not going to promise either on your behalf — use conservative values, and set additional enrolments to zero if you want to look at freed-up time alone. We count a single year of tuition per enrolment, where a student normally pays for several. The right column, by contrast, is our real price list — that is what you would pay. The estimate excludes communication credits and payment gateway fees.
Pricing questions · 07
What institutions ask us.
Do you charge per student or per user?
Neither, as the basis. You pay a flat platform fee: 499 MAD/month for EasyClass and for BrightStep. Capacity is then added in student packs on EasyClass, and extra seats cost 199 MAD/month on BrightStep and 19 MAD/month on EasyClass.
Why is billing annual?
Because an institution runs on an academic year, not on a month. The monthly prices shown are the annual price divided by twelve, and they are locked for the full year.
Is onboarding really mandatory?
Yes, in year 1. It is a one-time fee from 4,999 MAD covering configuration, importing your data and training your teams. It does not recur: the following year, that line disappears from your invoice.
Can we add students or modules mid-year?
Yes, at any time and pro-rated. Reductions in scope take effect at the next annual renewal.
How does online payment collection work?
Online collection runs through Payzone and covers payments in Morocco. Gateway fees are passed through at cost. We do not currently offer international or multi-currency collection.
Is anything reserved for Max?
No. Every BrightStep capability — campaigns, video, payments, automations, your own sending domain — can be added to Core one line at a time, in steps of 999 MAD or less. Max is the same set bundled at about 14% off, with more seats, templates and credits. You never have to change plan to get a feature.
Do automations cost credits per run?
No. BrightStep Automations is priced as a feature: 499 MAD/month on Core, included in Max, up to 5,000 runs a day per institution. The only variable cost is the messages an automation sends — a WhatsApp template, an SMS, a bulk email — at the normal credit rates. An automation that only updates contacts, creates tasks or notifies your team costs nothing to run.
What happens when a WhatsApp message is not delivered?
If SMS is enabled, an automation can send an SMS fallback — only when the failure is on the recipient side (no WhatsApp account, phone unreachable), never when the issue is ours to fix, and always within the monthly SMS cap you set. You are charged for the SMS; the credits of the undelivered WhatsApp message are refunded.
Is email metered? Can we send from our own domain?
One-to-one email conversations with candidates and all system notifications are free; only bulk campaign email costs 1 credit per message. By default you send from a BrightStep address. With the custom sending domain (1,999 MAD one-time on Core, included in Max) you send and receive as your institution, with higher sending limits. Both are coming soon.
What about the AI features?
BrightStep Intelligence is in production: an AI agent that nurtures and scores leads on WhatsApp, creates tasks and reminders, adds notes to contacts — and, once Automations ships, schedules its own follow-ups — grounded in knowledge bases your team maintains. It costs 1,999 MAD/month with 2,000 credits included, requires Automations (Core) or Max, and its 5,000 MAD setup is waived on Max. EasyClass API access and the AI components of proctoring and video transcription are not available yet; their prices are listed so you can plan ahead.
Do you offer special terms?
Yes, on request: dedicated infrastructure and data residency, custom development, a negotiated SLA, and volume discounts for large student or staff counts.
Let us talk
A written quote, on your numbers.
Give us your real headcount and your timeline: we start from the prices on this page and send back a quote, without a qualification stage in between.
Public prices· Billed annually· EU hosting