Digital Transformation
Why Your Admissions Team Deserves Better Than a Generic CRM
Every year, admissions teams across Morocco, France, and Francophone Africa try to run structured, multi-step application processes inside tools that were never built for them — spreadsheets, email threads, and general-purpose CRMs like HubSpot, Odoo, or Zoho. On the surface, it seems reasonable. These platforms are flexible, well-known, and configurable for almost anything. But "configurable for anything" is not the same as "built for admissions." And that gap quietly costs institutions hundreds of hours per intake cycle. BrightStep was built to close it.
Othmane Sabih
