When an ambitious school relies on a digital partner to structure its growth
How GEERD supported HEC Rabat through a full digital transformation — from fragmented tools to a unified, scalable ecosystem covering admissions, academic operations, and strategic growth.
HEC Rabat×GEERDon EasyClass
growth in 3 years
daily solicitations
rated by HEC teams
An ambitious institution at a turning point
HEC Rabat is a leading private higher education institution in Morocco, known for its strong academic standards and rapid growth trajectory. In a context of accelerating demand, HEC Rabat made the strategic decision to structure its digital transformation with a long-term vision — not simply deploying tools, but building a solid foundation capable of supporting daily operations and unlocking future growth.
The real need was clear: find a trusted, hands-on partner who understood their reality and could grow alongside them — not a distant vendor selling rigid software.
Two programs, one digital backbone
Programme Grande Ecole
The flagship multi-year degree program for students entering higher education.
5 programsExecutive Education
Professional training for working professionals looking to upskill or reskill.
9 programsFour fractures holding back a growing institution
Rigid, non-adaptive systems
Existing tools couldn’t evolve with the school’s growing needs, blocking scalability.
Hyperplanning
Rigid, poorly adopted, incompatible with evolving needs. Cost: 140,000 MAD/year.
EasyClass
Unified academic platform — scheduling, attendance, grades, documents, payments. At less than half the cost.
Fragmented tool landscape
Multiple disconnected platforms (Hyperplanning, Zoom, rigid website) creating silos between departments.
Zoom
Expensive, recordings not secured, manual sharing with students, no integration with academic workflows.
EasyClass Conferencing
Built-in video classes with proprietary recordings, auto-shared to students. 30 min saved per session.
Rigid, non-adaptive systems
Existing tools couldn’t evolve with the school’s growing needs, blocking scalability.
Legacy Website
Outdated design undermining institutional credibility, poor SEO, no content governance.
Modern Institutional Website
Performance-optimized, easy content governance, AI chatbot for visitor guidance, BrightStep sync-ready.
Limited operational visibility
No centralized view for leadership — decisions made without real-time data.
HubSpot
Generic CRM not built for higher education. Expensive, ill-suited pricing model for schools.
BrightStep
Purpose-built admissions CRM — full pipeline tracking, integrated payments, built-in messaging & calls.
Four layers, built from the ground up — each one relieving a fracture
We didn’t just deploy tools. We built a layered digital foundation where each solution compounds on the one below it.
360° Digital Consulting
Audited every tool, rationalized costs, trained every team
Full audit of existing tools and costs, process optimization, team training, custom roles & permissions per department, and continuous hands-on support with a dedicated ticket system and 48h response time.
Website Redesign
Credibility restored, SEO unlocked, content autonomy gained
Complete modernization with scalable technologies, improved SEO, full editorial autonomy for HEC teams, and seamless integration with BrightStep for admissions campaigns and program launches.
EasyClass — Academic Operations Hub
-70% management solicitations, 5,000+ daily actions, zero blocking incidents
The central nervous system powering HEC Rabat’s daily operations across PGE and Executive Education: student management, scheduling, attendance, grades, automatic document generation, payment tracking with Payzone, virtual classrooms, and real-time dashboards for leadership.
BrightStep — Admissions & Enrollment
Targeting 42 campaigns and 1,000 students for 2026/2027
End-to-end digital admissions: 100% online applications, evaluation & decision workflows, integrated Payzone & E-cash payments, appointment scheduling, WhatsApp integration, and VoIP calling.
Six milestones delivered — and counting
Each milestone builds on the previous one, creating a cumulative digital foundation that compounds over time.
Digital Foundations
Cloud website & scalable infrastructure — the technical bedrock for the entire ecosystem.
Executive Education Operations
Certificates & diplomas, online attendance, proctored exams, API-integrated courses for all Exec Ed tracks.
PGE Operations & Accounting
Automated transcripts, digital student cards, EasyClass + Payzone accounting sync for the Grande Ecole Program.
100% Digital Admissions
Full candidate journey: application, evaluation, decision, integrated Payzone payment. Zero paper, zero friction.
Artificial Intelligence
AI-powered chatbot connected to HEC’s knowledge base, available 24/7 for students, candidates, and prospects.
Alumni Platform
Graduate network: alumni directory, mentorship, events, career opportunities, and community engagement.
Measurable results, real operational transformation
Not just digital adoption — a fundamental shift in how HEC Rabat operates, grows, and makes decisions.
Structured growth, powered by digital foundations
Executive Education — Enrollment Growth
Programme Grande Ecole (PGE) — Ripple Effect
Analysis: By streamlining Exec Ed operations, EasyClass freed up resources and stabilized revenue — enabling HEC Rabat to lower PGE tuition fees and attract more students. PGE enrollment jumped from 120 to 300: a direct ripple effect of operational efficiency.
From 100 to 800 — without losing control
Before EasyClass, HEC Rabat’s growth was outpacing its ability to manage operations. Scaling further without mastering internal processes would have meant risking quality and institutional credibility.
EasyClass broke through these ceilings. By bringing structure, automation, and visibility to daily operations, the platform enabled HEC Rabat to stabilize Executive Education, reinvest savings into making PGE more accessible, and confidently pursue ambitious enrollment targets.
The real unlock: once operational friction is eliminated, it stays eliminated. This gave leadership the confidence to scale — knowing the digital foundation could absorb growth without breaking.
EasyClass is now at the heart of our daily operations. It has relieved our teams and given us a clear vision of our activity. This foundation allows HEC Rabat to confidently approach the structuring of large-scale admissions.
Rated by HEC Rabat teams themselves
Going digital is no longer optional — it’s a matter of survival. The next generation of institutions will all be digitized. If you don’t adapt, you risk being left behind. My advice: find a trusted partner, close to you, who truly understands your challenges. That’s exactly what we found with GEERD.
Hamza El Kouhen — Chief Digital Officer, HEC Rabat
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