Insights
What we learn in the field.
Short observations, written by the GEERD team from what it sees in the institutions it works with: what jams, what works, what it costs. Without jargon.
See the guides too →Leadership
6 min read
The hidden cost of data that does not talk to itself
Nobody invoices the time spent reconciling two files. It is still an institution’s most regular expense.
Admissions
7 min read
What an AI agent may tell a family
The real question is not the quality of the reply, it is what the machine may commit your school to.
Leadership
6 min read
Seven questions to ask before letting an AI talk to your applicants
None is about the model. All are about what is written, what stops, and what can be read back.
Intake
6 min read
Re-enrolment: knowing before June who is coming back
A school decides its classes, its hiring and its budget on “most of them are staying”. What “most” hides, year group by year group.
Admissions
5 min read
Five signs your admissions have outgrown the spreadsheet
The spreadsheet did not stop working. It stopped saying who followed up with whom, and when.
Admissions
6 min read
Digitalising admissions in Morocco: where to start
Not with the software. With the precise moment an application stops moving.
Admissions
6 min read
Admissions by year group: seats, waiting lists and siblings
A selective school runs one campaign per year group, each with its own seats and rules. A spreadsheet holds the list; it does not hold the rule.
Academic administration
6 min read
The documents an institute redoes every semester
The data already exists, the template almost never changes. Only production should take time, and it is the part that takes the least.
Admissions
5 min read
From spreadsheet to applicant tracking: five steps
Leaving the spreadsheet is not an IT project. It is a move: what you take, what you leave behind, and who holds the keys at the other end.
Admissions
6 min read
Why an admissions team deserves better than a generic tool
A sales CRM is not a bad tool. It is a tool whose vocabulary does not cover yours.
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