Institutions · Business schools
Every year, a cohort to fill. Every year, the same race.
Entrance examinations, parallel admissions, education fairs, staggered starts for Executive Education: a business school lives to the rhythm of its campaigns. GEERD has been working with schools like yours for eight years, starting with a diagnostic of the campaign that costs you the most.
Entrance examination · June session
Admissions campaign
Applications
1,842
Complete files
1,610
Invited to sit
980
Seats
240
What the leadership sees
232 files to chase
The reminder goes out the same day, naming the document that is missing, not a general nudge sent to everyone.
What is particular about you
Four realities of a school that recruits every year.
Several ways in, one figure expected.
Entrance examinations, admission on credentials, bridging routes, Executive Education: each route has its own calendar and its own panel. Leadership wants a fill rate per programme, not four files.
Conversion is decided between the offer and the enrolment.
An admitted candidate left without an answer for ten days enrols somewhere else. Following up is a job, not an intention.
Executive Education invoices companies, not families.
Short cohorts, training agreements, invoices per programme: a separate financial circuit that still has to live in the same record.
The graduate network is the number one admissions argument.
And the least equipped.
Where we start
Three solutions, in the order we would take them with you.
In the field
HEC Rabat: an audited admissions pipeline in under three months.
“In under three months, our admissions team went from chasing spreadsheets to an audited pipeline, from first enquiry to enrolment.”
Hamza El Kouhen
Deputy General Director, HEC Rabat
1,000+
students, 14 programmes
×4
Executive Education enrolments in 3 years, by the school’s count
Online
100% of admissions, from application to payment
−70%
fewer requests to leadership, by the school’s count
With what
Three platforms, one student record.
Applications by route of entry, panel interviews, follow-ups through to enrolment, and application fees.
BrightStep →
Cohorts and programmes: attendance, marks, transcripts and tuition fees, Executive Education included.
EasyClass →
Graduates, cohort by cohort, and the network your applicants come looking for.
AlmaHub →
BrightStep for applicants, EasyClass for students, AlmaHub for graduates. One student record. You start with one.
Let’s talk about your next campaign.
A free diagnostic: half a day with the leadership team and the person who holds admissions, a written report, no commitment.