Campaign page
One public page per campaign, in your colours. One link to share, tracked by source.
AdmissionsOne record per applicant, from first message to enrolment.
Admissions teams use BrightStep every day to follow applicants, answer them on WhatsApp, run interviews and collect fees. Enro, its AI agent, answers leads on WhatsApp from your campaign’s knowledge sheet, under your team’s control. Set up with GEERD, on your stages, never delivered on its own.
Omar Idrissi
Application · Year 1 Management
Source
Casablanca fair
File
Complete
Application fee
Paid · card
Stage
Decision
Panel decision
Admitted
Reply sent by email and WhatsApp. Enrolment open until 30 June.
updated 4 min ago
Day to day
A day in admissions with BrightStep.
Five moments, five people, one record.
- 08:30
The admissions officer
Opens “Needs review”: the files waiting on a human, nothing that moves on its own and nothing that waits on the applicant. Fourteen applicants, sorted. WhatsApp messages go out from the record and the replies come back into it.
- 10:30
The interview panel
Meets an applicant by video from BrightStep: the room opens thirty minutes ahead, the rubric is filled in during the interview, the decision and the recording are logged.
- 14:00
A parent
Pays the application fee by card from the applicant portal, on a secure payment page. The status turns to “Paid”, the PDF receipt is available, finance has nothing to re-enter.
- 17:00
Leadership
Opens the reports: funnel by campaign, best-performing sources, decision times, collections. Nobody prepared a spreadsheet.
- 22:40
A lead
Writes on WhatsApp: “What are the enrolment fees for Year 11?” Enro, the AI agent, answers from the campaign’s knowledge sheet, sends the brochure, notes the interest. The next morning the team sees a scored lead, not an unanswered question.
What it holds
Everything an admissions team needs. Nothing it will not use.
Each part is described by what it does for someone, not by its spec sheet. The six chapters follow who uses it: what the applicant sees, what the team holds, the conversations, the interviews, the payments, and what leadership reads at the end.
01Applicants
The applicant moves forward alone, without calling your team.
Forms and quizzes
Attachments, conditional fields, validation rules. Timed quizzes, marked automatically.
Applicant portal
Passwordless account: WhatsApp or email code, Google, Microsoft, Apple. Revisions requested field by field, help from the team in one button.
Applicant portal
Salma Benjelloun · MSc Finance
Application Status
- In Progress
- Submitted
- Under Review
- Accepted
02Team
Every applicant has an owner and a next action.
Stages per campaign
Form, payment, interview: the stages you define, reusable as templates. Automatic progression on approval, or manual.
The “Needs review” queue
The filter that opens the day: the files waiting on a human. Saved views, shared with the team.
Tasks and notes
Dated tasks, assigned, reminded a day and an hour ahead. Internal notes (call, email, meeting) the applicant never sees.
Applications · Needs Review
Needs Review12
CandidatePending Stage
- SBSalma BenjellounInterview
- YAYoussef AmraniApplication fee
- ITImane TaziSupporting documents
03Conversations
WhatsApp, calls and email, from the record.
WhatsApp inbox
One conversation per applicant, whichever colleague replies. Approved templates outside the 24-hour window.
Calls from the browser
One-click call from the record or the contact, logged with its duration. Recording with explicit consent, replayable from the history.
Contacts and sources
A lead base imported from your files, de-duplicated by email, tagged, assigned automatically. Every contact keeps its source: fair, website, campaign, Enro.
Conversations · WhatsApp
Salma BenjellounAI agent
What are the fees for the MSc Finance?
10:40 pmThe application fee is 800 MAD, payable online when the application is submitted. The deadline is 30 June 2026.
10:40 pm04Interviews
Booked by the applicant, held by video, scored on a rubric.
Self-service booking
The applicant picks a slot from the interviewers’ availability, in their own time zone. Evenly distributed, or a collective panel.
Built-in video
The room opens inside BrightStep thirty minutes ahead. Recording if you turn it on, no-shows flagged, rescheduling in one gesture.
Rubrics and decisions
Weighted criteria, a labelled scale, a recommendation. Several assessors, several sheets; leadership reads them all before deciding.
Interviews
Confirmed
- Candidate
- Salma Benjelloun
- Interviewer
- Nadia El Fassi
- Date & Time
- 18 Sept · 10:30
- Location
- Video
05Payments
Application fees collected and reconciled in the record.
Card online
Payment secured to banking-industry standards from the applicant portal, status updated instantly, VAT applied by the applicant’s country.
Transfer with proof
The applicant uploads their receipt, the team compares it to the expected amount, approves or refuses with a readable reason. A reversible, traced decision.
Receipts and export
A PDF receipt on the institution’s letterhead for every payment. An export of the period for finance.
Payments
CandidateAmount
- Salma Benjelloun800 MADCardCharged
- Youssef Amrani800 MADBank transferPending verification
06Leadership
Reports leadership reads alone, and a trace of everything.
Reports
Funnel by campaign and by stage, best-performing sources, decision and assessment times, interview no-shows, collections per campaign, workload per owner.
Roles per campaign
An owner sees only their campaigns. Interviewers, owners, administrators: each sees what concerns them.
Audit log
Who changed which status, when. Who joined the interview room. What Enro sent. Read-only, since the organisation was created.
Reports
Campaign Performance
Campaign 2026
Applications324
Admitted198
Enrolled118
Enro · AI agent
Enro answers leads on WhatsApp. Your team keeps control.
A lead writes at 10.40 pm. Enro answers from the campaign’s knowledge sheet, and only from it: fees, dates, documents, stages. It invents nothing, never promises admission, and when it does not know, it hands over to your team saying what was missing. It never passes itself off as a person: if the applicant asks who they are talking to, Enro says plainly that it is an AI assistant working with the admissions team.
What an agent is allowed to do →BrightStep · Chats
Salma BenjellounLead · MSc FinanceAI · Assist
What are the fees for the MSc Finance?
10:40 pm
AI draftEnro
Good evening Salma. The application fee for the MSc Finance is 800 MAD, paid online when you submit. The deadline is 30 June 2026. I’m sending you the programme brochure. Would you like the application link too?
Attaches: MSc Finance 2026 brochure
SendEdit replyDiscard
13 checks passed94% confident
- Facts cited from campaign knowledge
- No promise about admission
- Applicant’s language
- WhatsApp length
- No repetition
An Enro draft in Assist mode: the reply waits on a human, the checks sit beside it.
BrightStep · Leads
Salma BenjellounLead · MSc FinanceScore82
StageInterestedReady
Why this score
- Asked about payment10:41 pm
- Asked to meet10:44 pm
- Wants to enrol10:47 pm
- Verified signals
- 3
- Source
- AI agent
- Last message
- 10:47 pm
The same conversation from the team’s side: the score, the signals that raised it, and the move from Interested to Ready.
- Two modes
- Assist: Enro drafts, your team sends. Autopilot: it sends the replies that passed verification.
- Checks before every send
- Deterministic checks (facts cited, the applicant’s language, WhatsApp length, no repetition, no unauthorised link), then two model reviewers and a confidence gate. Only those two reviewers can retract a reply; it is then replaced by a human message, written in advance.
- It works for the team
- It notes interest in a programme, creates the lead record, sends the brochure, opens a task when it promises someone will call back. Never behind the applicant’s back: its reply is the same with or without the action.
- It finds the right programme
- For an unknown contact, three questions at most to identify the programme, then the documented answer.
- A readiness score
- Every lead who talks to Enro gets a score from 0 to 100; strong signals (payment, enrolment, appointment) alert the team instantly.
- A budget and a trace
- A monthly credit cap, and for every turn: what Enro received, what it replied, why it was blocked.
Without anyone acting
What nobody has to remember any more.
No rules to write. These are there from set-up; what they send is governed by your notification preferences, by email, WhatsApp or in the app.
- An interview reminder a day and an hour ahead, cancelled if the applicant reschedules.
- A notification to the applicant at every change of stage.
- Automatic progression when a form or a payment is approved.
- Interviews distributed between interviewers by priority and workload.
- New contacts assigned to the team.
- A receipt for every payment.
- A task, then an email to the team, when Enro hands over and nobody has picked it up within five minutes.
- A task reminder the day before and an hour ahead.
Set up with you
BrightStep never arrives without the work that comes before it.
We do not configure software before understanding your journey. The diagnostic defines the stages, the set-up translates them into BrightStep, and the first campaign is run at your side. It is also why BrightStep is not sold self-service: two schools recruiting the same profile almost never have the same stages, and software delivered with someone else’s stages ends up sitting next to a spreadsheet.
See how we work on admissions →One student record
The enrolled applicant becomes a student. GEERD handles the passage.
At the end of the campaign, GEERD brings your enrolled students into EasyClass with their record and their balance: it is a step of the set-up, not re-entry by your team. Years later, the same graduate receives their AlmaHub invitation from EasyClass.
In the field
HEC Rabat: admissions 100% online, from first contact to enrolment.
“In under three months, our admissions team went from chasing spreadsheets to an audited pipeline, from first enquiry to enrolment.”
Hamza El Kouhen
Deputy General Director, HEC Rabat
100%
of HEC Rabat’s admissions run online, from file to payment
< 3 months
from spreadsheets to pipeline, as HEC Rabat reports
1,000+
students at HEC Rabat
14
programmes
The interface
Clean, and on phones too.
What follows is the interface as the admissions team opens it each morning: the list of what is waiting on a decision, the report by campaign, an applicant’s file with its whole history. The screens are redrawn from the product’s own labels.
What is waiting on a decision
The “Needs review” list with its filters
BrightStep · Applications
Applications
View and manage all candidate applications
Search by name, email, or reference...Saved Filters
Needs ReviewisActiveCampaignisCampaign 2026Filter14 applications
CandidateStatusPending StageProgress
Omar IdrissiAPP-26-0932Imane TaziSubmittedApplication fee
Salma BenjellounAPP-26-0948Imane TaziUnder ReviewAdmissions interview
Where applications stop
Funnel report by campaign
BrightStep · Reports
Reports
Admissions analytics across campaigns, interviews, and finance
Last 90 daysCampaign 2026Clear
Total Applications
324+18.4%
vs prev period
Acceptance Rate
36.4%+2.1%
vs prev period
Total Stages
3
Avg Decision Days
9.4d−3.2%
vs prev period
Admission Funnel
End-to-End Funnel Conversion
Candidate drop-off from application to final acceptance.
36.4%overall conversion · started → accepted
324
Started application
19861.1%
Interview completed
11836.4%
Accepted
−38.9%−40.4%
−%from previous
One record, the whole history
Applicant record with the WhatsApp conversation held by Enro, flagged as automated
BrightStep · Applications
Salma BenjellounUnder Reviews.benjelloun@email.ma+212 6 61 24 88 03Casablanca, Morocco2/3Progress
Campaign
Campaign 2026
Reference
APP-26-0948
Manager
Imane Tazi
Source
Created
May 12, 2026
WhatsApp
Progress
- Application formCompleted
- Application fee · 800 MADCompleted
- Admissions interviewIn Progress
Documents
- Bachelor’s degree.pdf
- Transcript.pdf
Chat with Salma BenjellounAI · Assist
Today
What are the fees for the MSc Finance?
10:40 pm
Enro
Good evening Salma. The application fee for the MSc Finance is 800 MAD, paid online when you submit. The deadline is 30 June 2026.
10:41 pm
Notes
Enro10:41 pm
Interested in the MSc Finance for the 2026 intake. Brochure sent. Asks whether the application fee is refundable.
View conversation
The applicant picks their own slot
Slot booking, on the applicant’s side
BrightStep · Schedule Your Interview
Admissions interview · MSc FinanceThirty minutes with the admissions panel, by video.
Select Date & TimeCasablanca (GMT+1)
June 2026
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Available times for Jun 16
9:00 AM9:30 AM10:00 AM11:30 AM2:00 PM2:30 PM
Booking Summary
Admissions interview · MSc Finance
30 minutes
Video Call
This interview will be recorded.
Tuesday, June 16, 2026
10:00 AM - 10:30 AM
with Imane Tazi
Casablanca (GMT+1)
Notes (optional)
Any additional information for the interviewer...
Confirm BookingFurther reading
See BrightStep on your own cases.
A thirty-minute demo, prepared with your programmes and your admissions calendar. If you would rather start with the journey than the tool, ask for a diagnostic.