Institutions · Executive Education
Cohorts of executives, client companies, invoicing by programme.
Executive Education is a commercial business inside an academic institution: prospects to convert quickly, short sessions, corporate agreements, certificates to issue without delay. GEERD starts with a diagnostic of your cycle, from the first contact to the certificate.
Management certificate · cohort 12
Six-week session · 3 companies
Enrolled
34
Agreements signed
3
Left to invoice
9 enrolments
Certificates
On the 14th
What the leadership sees
Who pays for what, company by company
Nine places are tracked individually but invoiced to the company that reserved them, and the certificate goes out on the day of the board.
What is particular about you
Five realities a standard academic system ignores.
The prospect is an executive in a hurry, usually funded by their employer.
They compare, they expect an answer the same day, and the company expects an agreement and an invoice.
Several sessions a year, each one a campaign.
Opening, follow-up, the minimum number of seats filled, the decision to run or to postpone.
Attendance and certificates are contractual.
The client company wants the signed attendance sheet; the participant wants their certificate on the last day.
Growth depends on people coming back.
A satisfied executive comes back and sends their teams, provided you can still find them.
The client company wants your data in its own system.
Attendance, results, certificates: the large account expects them in its own HR tool, not in a PDF.
Where we start
Three solutions, in the order we would take them with you.
In the field
HEC Rabat has multiplied its Executive Education enrolments by four in three years.
“EasyClass has considerably lightened the load on our teams and given us a clearer, more reliable view of our operations.”
Hamza El Kouhen
Deputy General Director, HEC Rabat
×4
Executive Education enrolments in 3 years (100 → 400), by the school’s count
9
Executive Education programmes on one record
Online
certificates and attendance
0
blocking incidents
When the platform is not enough
A bespoke platform for executive programmes.
For Africa Business School, GEERD built the platform for its executive programmes, connected to the HR system and the attendance tool of Groupe OCP, its first client: enrolments, attendance and results reach the client directly.
With what
Three platforms, one participant record.
Executive prospects, corporate agreements, enrolments per cohort, and the follow-ups.
BrightStep →
Cohorts, sessions, attendance sheets, results, certificates and invoicing to client companies.
EasyClass →
Former participants, the ones who come back and send their teams.
AlmaHub →
BrightStep for prospects, EasyClass for participants, AlmaHub for alumni. One participant record. You start with one.
Let’s talk about your next session.
A free diagnostic: half a day with the head of Executive Education and the person who holds enrolments, a written report, no commitment.