Solution · Admissions management
Stop losing applicants between “interested” and “enrolled”.
Applicants get in touch, ask a question, then disappear, and nobody knows who was meant to call them back. GEERD starts with a diagnosis of your admissions journey, then sets up with your team a follow-up that leadership can read at a glance.
Salma Benjelloun
Application · Master 1 Finance
File
Complete
Application fee
Paid
Interview
18 Sept · 10:30
Decision
Pending
Next action
Interview on 18 Sept
Invitation sent by WhatsApp yesterday. Owner: Nadia.
The situation
Applications come from everywhere. The follow-up is nowhere.
One applicant writes on WhatsApp, another fills in the form on your website, a third turns up at an open day. Each comes in through a different door, and each door has its own file. The four sentences below come up in almost every diagnostic we run.
“Who followed up with this applicant?”
The answer is in someone’s phone, not in a file.
“How many have enrolled so far?”
Three files. Three different numbers.
“Has he paid the application fee?”
You would have to ask the finance office.
“How did this applicant find us?”
A fair, the website, an alum’s WhatsApp. Nobody wrote it down.
This is not a tool problem. It is a journey problem: the stages are undefined, nobody owns them, and leadership discovers the numbers in September.
Our intervention
We start by looking at how your applicants arrive today.
No software before the journey is understood. Three phases, in this order.
01
Diagnostic
FreeOne session with leadership and the person who runs admissions. We map the real journey, from first enquiry to enrolment, and pinpoint where applicants are lost.
- GEERD
- Runs the session and writes the report: findings, priorities, a first recommendation.
- YOU
- Half a day. The director and the head of admissions in the room.
02
Set-up
Together we define the stages, follow-ups and decisions, then configure BrightStep so it mirrors your process, not the other way round. Your team is trained on its own real cases.
- GEERD
- Configures, brings in your applicants in progress, trains the team.
- YOU
- Signs off the stages. Two half-days of training.
03
First campaign, accompanied
GEERD stays present through the first campaign: adjustments, day-to-day questions, reading the numbers with leadership. After that, the team runs on its own.
- GEERD
- A weekly check-in, one named contact, an answer within 48 hours.
- YOU
- Works in BrightStep every day.
What changes
One number, read the same way by everyone.
Today leadership, admissions and finance each count on their own, and one meeting is rarely enough to reconcile the three figures. Once the journey is defined and the records are in one place, the same table serves all three: it updates with every enrolment, and nobody has to prepare it any more.
Every applicant has an owner and a next action.
No applicant left forgotten in a phone. Every file carries the name of the person following it and the date of the next follow-up, and the team starts its day on the list of what is waiting for an answer rather than on an inbox.
Leadership follows the campaign without a status meeting.
Applications, admitted, enrolled, by programme, updated with every enrolment. Leadership opens the same screen as the admissions team: the question “where does the campaign stand?” already has its answer, and it no longer costs anyone half a day of preparation.
Fees and enrolment live in the same record as the application.
Payment status is read by admissions, not requested from finance: the question “has he paid?” is settled in the screen where the file is already open. When EasyClass is set up, GEERD carries the enrolled students over with their record and their balance: a set-up operation, not an automatic transfer.
2026 campaign
All programmes · open since 15 Jan
Applications
324
Admitted
198
Enrolled
118
No response
41
Conversion rate
60%
118 enrolled out of 198 admitted. 41 admitted without a response, followed up yesterday.
In the field
HEC Rabat: admissions 100% online, from first contact to enrolment.
“In under three months, our admissions team went from chasing spreadsheets to an audited pipeline, from first enquiry to enrolment.”
Hamza El Kouhen
Deputy General Director, HEC Rabat
100%
of applications online
< 3 months
from spreadsheets to pipeline, as HEC Rabat reports
1,000+
students at HEC Rabat
14
programmes
With what
BrightStep does the daily work.
BrightStep is GEERD’s admissions platform: applications, follow-ups, interviews, fees and enrolment in one record per applicant. It is configured on your stages during set-up, never delivered on its own.
Who this is for
Institutions that choose their students.
When selection is part of the job, an application is a file to assess, not a form to file. These are the institutions that usually recognise themselves in the above.
- International schools and lycées that choose their pupils →
Several cycles, families comparing several schools at once, and a selection to uphold without lengthening reply times, because a family kept waiting three days has already written elsewhere.
- Business schools →
Entrance exams, parallel admissions and cohorts to fill every year, on a calendar that does not move. The campaign plays out over a few weeks, and an admitted student left without news for ten days is an admitted student lost.
- Universities →
High volumes, many programmes, and academic administration spread across faculties that share no single file. The same applicant can exist three times over, with three different statuses, and nobody notices before September.
- Engineering schools →
Preparatory cycles, specialisations, and an applicant file that must stay readable from one year to the next. When a student switches programme in the third year, the admissions file must still say where they came from.
Further reading
- HEC Rabat →−70% in daily requests to leadership. ×4 Executive Education enrolments.
- What an AI agent may tell a family →The real question is not the quality of the reply, it is what the machine may commit your school to.
- Seven questions to ask before letting an AI talk to your applicants →None is about the model. All are about what is written, what stops, and what can be read back.
- Five signs your admissions have outgrown the spreadsheet →The spreadsheet did not stop working. It stopped saying who followed up with whom, and when.
- Digitalising admissions in Morocco: where to start →Not with the software. With the precise moment an application stops moving.
- Admissions by year group: seats, waiting lists and siblings →A selective school runs one campaign per year group, each with its own seats and rules. A spreadsheet holds the list; it does not hold the rule.
- From spreadsheet to applicant tracking: five steps →Leaving the spreadsheet is not an IT project. It is a move: what you take, what you leave behind, and who holds the keys at the other end.
- Why an admissions team deserves better than a generic tool →A sales CRM is not a bad tool. It is a tool whose vocabulary does not cover yours.
Let’s talk about your next campaign.
A free diagnostic: half a day, a written report, no commitment. Or start with five minutes on DigiPulse.