Solution · Leadership
Leadership should not be the institution’s search engine.
When every figure takes a meeting and every question a phone call, leadership spends its time collecting instead of deciding. GEERD starts with a diagnostic of how information reaches you today, then sets up with your teams one record that leadership reads on its own, whenever it wants.
2026 campaign
Admitted → enrolled · all programmes
Admitted
198
Enrolled
118
No reply
41
Withdrawals
39
Conversion rate
60%
118 enrolled of 198 admitted. 41 admitted with no reply, chased yesterday. No spreadsheet prepared.
The situation
You have the figures. You have them the next day, and they do not agree.
Each department keeps its figures carefully, and each is right within its own walls: they are not the same cut-off dates, nor the same definition of the word “enrolled”. The gap appears only when the figures are brought together, and it is leadership that brings them together. The four exchanges below are the ones heard in management meetings.
“Where are we this year?”
Three departments, three spreadsheets, three answers.
“Is the Master 1 Finance full?”
Academic administration says 42, admissions says 45.
“How many requests come all the way up to you?”
Too many. Most for information that already exists.
“Who do you depend on for that figure?”
On Nadia. And Nadia is on leave.
This is not a reporting problem. It is that information is produced for each department separately, and leadership is the only one who needs all of it at once. Leadership becomes the integration layer.
How we work
We start by listing the ten questions you ask every week.
No indicator before we understand what it has to answer. Three phases.
01
Diagnostic
FreeOne session with leadership and the heads of admissions, academic administration and finance. We list the recurring questions, note where each answer lives today and how long it takes.
- GEERD
- Runs the session, writes the report: a map of the questions, their sources, the dependencies on individual people, a first recommendation.
- YOU
- Half a day. The director and the three heads in the room.
02
Set-up
Together we choose the first scope (usually admissions or academic administration), define the indicators and who reads them, and configure the platform concerned so the figures are produced as the teams work, not at month end.
- GEERD
- Configures the indicators and the roles, trains the heads of department.
- YOU
- Approves the indicators. Half a day of training per department.
03
First quarter, accompanied
GEERD reads the figures with you every month for a quarter: what is missing, what is surprising, what should be added. After that, the institution extends the scope at its own pace.
- GEERD
- A monthly session with leadership, one named contact.
- YOU
- Reads its indicators in the student table. Stops preparing spreadsheets.
What changes
One record. A leadership team that reads instead of asking.
As long as each department produces its own figures, leadership is the only one bringing them together, and does it by hand, the night before the board meeting. When the four moments of a student’s life sit in one record, there is nothing left to bring together. The three changes below follow directly.
Everyday questions stop coming up the chain.
Each team sees what concerns it, with its own rights. Leadership is no longer the compulsory checkpoint, and what still comes up the chain asks for a decision, not for a figure.
The figures agree because they come from the same record.
Applicant, student, payer, graduate: one person, one record, figures that add up. There is no longer an admissions version and an academic-administration version to reconcile in the meeting.
Nobody is indispensable to get an answer.
The information survives leave, departures and changes of team. It lives in the record, with its access rights, and the answer no longer depends on whoever was keeping the spreadsheet.
Master 1 Finance
2026 intake · saved view
Places open
45
Enrolled
42
Tagged “waiting”
3 applicants
Decisions pending
6
Places counted
42 enrolled for 45 places
Saved view kept by the admissions team: 3 applicants waiting, 6 decisions due before 20 September.
In the field
HEC Rabat measured 70% fewer daily requests to leadership.
“EasyClass is now at the heart of how we run day to day. It has taken weight off our teams and given us a clear view of our activity.”
Hamza El Kouhen
Deputy General Director, HEC Rabat
−70%
fewer daily requests to leadership, as measured by HEC Rabat
1,000+
students
14
programmes on one record
×4
Executive Education enrolments in 3 years, as HEC Rabat reports
With what
Three platforms, one record.
BrightStep for applicants, EasyClass for pupils and students, AlmaHub for graduates. The record moves from one platform to the next at two precise moments, and GEERD triggers both: the carry-over of enrolled students at set-up, and the invitation of each graduating class. Leadership reads the whole. You can start with just one platform.
Who this is for
Leadership teams deciding on figures they did not produce themselves.
Wherever the answer to a simple question depends on one person being available.
- Education groups →
Several campuses, one leadership team that needs the same figures, defined the same way.
- Universities →
Autonomous faculties whose figures still have to add up.
- Business schools →
Places per programme that fill in a few weeks and are counted every day.
- International schools and lycées that choose their pupils →
A leadership team tracking places, returning pupils and arrears across the same families.
Further reading
- HEC Rabat →−70% in daily requests to leadership. ×4 Executive Education enrolments.
- Africa Business School →Enrolments, attendance and results reach the client with nothing typed in twice.
- The hidden cost of data that does not talk to itself →Nobody invoices the time spent reconciling two files. It is still an institution’s most regular expense.
- Seven questions to ask before letting an AI talk to your applicants →None is about the model. All are about what is written, what stops, and what can be read back.
- Digitalising admissions in Morocco: where to start →Not with the software. With the precise moment an application stops moving.
- The documents an institute redoes every semester →The data already exists, the template almost never changes. Only production should take time, and it is the part that takes the least.
Tell us the ten questions you ask every week.
A free diagnostic: half a day with your heads of department, a written report, a recommendation.