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Case study · HEC Rabat · Business school

How HEC Rabat replaced three tools with one student file, and multiplied its Executive Education by four.

A fast-growing business school in Rabat: 1,000+ students, 14 programmes, a Programme Grande École and a continuing-education arm, Formation Continue, expanding quickly. GEERD works with the school in layers: diagnostic and advice, website, academic administration, admissions, and now alumni.

students
1,000+students
in daily requests to leadership
−70%in daily requests to leadership
Executive Education enrolments in 3 years
×4Executive Education enrolments in 3 years
support quality, as rated by the teams
10/10support quality, as rated by the teams

Context

An ambitious school at a turning point.

Faced with rising demand, HEC Rabat chose to structure its transformation with a long view: not to deploy tools, but to build a foundation able to carry daily operations and clear the way for growth. The requirement was plain: a partner close to the ground, who would understand the reality of the school and grow with it, rather than a distant vendor selling rigid software.

5
programmes · Programme Grande École
9
programmes · Formation Continue

Where it started

Four fractures holding back a growing school.

  • Rigid systems

    Before
    Hyperplanning, little used.
    After
    EasyClass, a single academic platform.

  • Disconnected tools

    Before
    Zoom, unsecured recordings, manual sharing.
    After
    Virtual classrooms built into EasyClass, recordings shared automatically, 30 minutes saved per session.

  • An outdated digital presence

    Before
    The old website, credibility and search visibility at a low, no content governance.
    After
    A modern institutional site, editorial autonomy, synchronised with BrightStep.

  • Limited visibility

    Before
    HubSpot, a generic CRM ill-suited to schools.
    After
    BrightStep, the applicant followed end to end, payments built in, WhatsApp and calls native.

What we did

Four layers, built in order.

We did not deploy tools. Each layer rests on the one before it.

  1. 01

    Diagnostic and advice

    An audit of every tool and what it cost, process mapping, roles and permissions by department, training for each team, support answering within 48 hours.

  2. 02

    Institutional website

    Credibility restored, search visibility unblocked, editorial autonomy, admissions campaigns wired to BrightStep.

  3. 03

    EasyClass, the academic day

    PGE and Formation Continue: timetables, attendance, marks, documents generated automatically, online payments, virtual classrooms, and a students table whose indicators leadership reads for itself. −70% in requests to leadership, no blocking incident.

  4. 04

    BrightStep, the growth engine

    Admissions fully online: application, assessment, decision, payment online or by documented transfer, appointments, WhatsApp, calls. One pipeline, from first contact to enrolment, run by the admissions team itself.

Milestones

In the order things actually landed.

  1. 01Digital foundations
  2. 02Formation Continue operations: certificates, online attendance, invigilated examinations
  3. 03PGE operations and finance: transcripts generated automatically, student cards, payments synchronised with the accounts
  4. 04Admissions fully digital
  5. 05An assistant connected to the knowledge base, around the clock
  6. 06Alumni platform (under way, 2026)

What changed

Five figures the school reads for itself.

These are the figures HEC Rabat measures and reports; GEERD repeats them as they are.

students on one record
1,000+students on one record
in requests to leadership
−70%in requests to leadership
blocking incidents over the year
0blocking incidents over the year
Executive Education enrolments (100 → 400 in 3 years)
×4Executive Education enrolments (100 → 400 in 3 years)
support
10/10support
  • “In under three months, our admissions team went from chasing spreadsheets to an audited pipeline, from first enquiry to enrolment.”

    Hamza El Kouhen

    Deputy General Director, HEC Rabat

  • “EasyClass has considerably lightened the load on our teams and given us a clearer, more reliable view of our operations.”

    Hamza El Kouhen

    Deputy General Director, HEC Rabat

  • “EasyClass is now at the heart of how we run day to day. It has taken weight off our teams and given us a clear view of our activity.”

    Hamza El Kouhen

    Deputy General Director, HEC Rabat

What comes next

The graduates.

After the applicants and the students, HEC Rabat opens AlmaHub to its graduates in 2026. The same record, one step further.

What this case study shows

What HEC Rabat did over three years starts with half a day.

A free diagnostic, a written report, a recommendation.

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